Plans by Nigeria University Commission (NUC) to unbundle mass communication didn’t come as surprise to many.This is because, mass communication as a course is too broad to be studied as a single major.
Mass communication is one of the most studied art courses in Nigeria tertiary institutions. The reason is not far-fetched, career opportunities for graduates of the discipline is enormous.
As humans, we cannot not communicate. This makes communication a very vital aspect of our living.Without communication, life wouldn’t be meaningful.
Importance of communication both at interpersonal and organizational level cannot be overemphasized.Every corporate set up needs a very well- equipped communication professionals to drive their internal and external communications and relations.
Often, most people in error thinks that mass communication is study of becoming a journalist. There is more to mass communication than just journalism.
Mass communication is the transfer of a message, signal or information from a source to a dispersed and heterogeneous audience simultaneously with a feedback expected.With this definition, we can see that mass communication as major is compounded and transcends just journalism.
Today the world has moved from analog to digital mode of communication. World have become a global village with people in different continents communicating and sharing message as if they are living next door neighbors in real time.
All these tremendous changes are presenting even a bigger career opportunity for graduates of mass communication.To enjoy a successful career in mass communication, it is not just enough to get a degree in mass communication, as competency will be needed.
One has to imbibe the basic tenets and scopes of the course. In today’s Nigeria, politicians hire the best of image makers and mass communication professionals to promote their image and agenda.
Every organization, even hospitals needs image makers to relate and communicate with its publics.
In this post, Nigerian Informer will be discussing some career opportunities available for mass communication graduates, especially in Nigeria.
However, before that, we will briefly discuss some skills needed to excel in the field of mass communication.
Mass Communication Skills & Competencies
Good Verbal & Written Communication Skills
As a degree holder in mass communication, it is expected that holder should be able to express his ideas and thoughts both in oral and written forms.
This is because in the practice of mass communication, either of the communication skills will be used. You can either write or speak to your audience.
A holder of mass communication degree is expected to be smart and be able to detect an impending dangers or problems.
He or She should be a “preventor” rather than “solver” of problems.
Persuasive & Negotiation Skills
As a communication expert, one should be able to use communication and rhetoric to move or mobilize audience for a particular course.
It only through research that one improves and discovers secrets to success or why things happen. This is skill expected of mass communication professionals.
Creative & Analytical Skills
Creativity is the nucleus of mass communication. It is in creativity that one produces the best and win over his audience.
An ambiguous information is to be analyzed and passed across to publics and audience in very simple and understandable forms.
Career Opportunities For Mass Communication Graduates
We will be dissecting opportunities available for mass communication professionals. This we will in different sectors.
Media & Journalism
There wide range of career opportunities for graduates of mass communication under media and journalism field. These opportunities include:
- News director
- News analyst
- Video journalists
- Print coordinator
No government can survive, enjoy peace or do well without mass communication professionals.For this singular reason, different governments hire bests and experts in media practice to defend their actions and inactions.
Governments needs services of media personalities to manage their image and sell them and their programmes to the citizens.
Politics of character assassinations as being witnessed in Nigeria makes the demand for professional media personnels inevitable by politicians.
Below are some opportunities available for communication experts in the government sector:
- Press Secretaries
- Media Assistants
- Administrative Assistants
There are quite some exciting opportunities available for graduates of mass communication in education sector.
A higher or post graduate degree in the field brings more opportunities in the education arena. Some of educational careers in the field includes:
- Writer /Authors
- Media/Serial Librarians
Business / Corporate Sector
Services of mass communication graduates is inevitable in corporate set ups. Businesses, banks and industries needs qualified personnels to drive their communications departments.
From time to time, both internal and external memos are generated. Industries do organize for press conferences or publish press releases.
This are some of the vital functions of media graduates in corporate world. Available career opportunities are:
- Public Relations Executives
- Media Consultants
- Customer Service Representatives
- Information & Communications Analyst
- Content Marketing Executives
Advertising / Marketing
Advertising is one of the major branches of mass communication which deals with non-personal selling. Graduates of mass communication can work as:
- Media Buyer
- Publicity Director
- Production Executives
- Marketing Communications Experts
- Promotion Representatives
It is pertinent to State that the above listed career opportunities for graduates of mass communication are not the only available opportunities in the field.
Some have argued that with huge technology advancement and advent of blogs, everyone can be regarded as a journalist.
Fact remain that even in the online arena and sector, only the trained journalists and professionals stand out and abide by the ethics of dissemination of information to dispersed and heterogeneous audience.
Mass communication is one of very few disciplines that it’s graduates can fit into a wide rage range of fields.So, the above opportunities are few of very many available opportunities for communication experts.
Every student of the discipline is encouraged to work hard and master the basics of the course for bright and successful career in the field.