The number of radio stations in Nigeria is growing rapidly as a result of liberalization of media ownership in the country. Both government and private individuals can own and operate mass media in Nigeria. Nigeria’s media ownership system has impacted on broadcasting in the country. Radio is one of the major media of broadcasting in […]
Television is a very popular broadcast media among the Nigeria audience and populace. It is one of the most sought-after broadcast media. The reasons are not far-fetched, television is one of very few media of mass communication that combines audio visual in its information dissemination. This is one great feature which gives television an edge […]
Newspaper is one of oldest and most popular media of mass communication. In Nigeria, newspaper publishing is still much alive despite increase and surge of online publishing. There is no doubt that the new media (internet) has robbed many newspapers readership. In this age, most audience prefer to read over the screen. The above fact […]
Project Writing In Mass Communication Part of requirements for award of degree in Mass Communication is that a student will have to produce a dissertation. Dissertation or Research Project as it is mostly called in Nigeria higher institutions is a research work carried out by a student within his/her field of study aimed at solving […]
Uses and gratifications theory is one major theories every communication student is expected to be conversant with. It is one of media effect theories. Position of the theory is that people use media for different reasons in order to satisfy different needs. In uses and gratifications theory, attention has shifted from the media to the […]
Across the world, newspaper business is facing many challenges. These are brought about by the challenges of the changing times, changes in socio-cultural traits in different societies, demographic changes which inform new audience faster for news, economic challenges as well as impact of new technologies. These challenges are robbing many newspapers of readership and revenues. […]