Uses and gratifications theory is one major theories every communication student is expected to be conversant with. It is one of media effect theories. Position of the theory is that people use media for different reasons in order to satisfy different needs. In uses and gratifications theory, attention has shifted from the media to the […]

Across the world, newspaper business is facing many challenges. These are brought about by the challenges of the changing times, changes in socio-cultural traits in different societies, demographic changes which inform new audience faster for news, economic challenges as well as impact of new technologies. These challenges are robbing many newspapers of readership and revenues. […]