Leading Social Media Platforms in Nigeria
The number of social media users in Nigeria is currently put at about 30 million.
Social media has become part of our everyday life.
The technological advancement and invention of social media has changed ways we communicate, interact and relax.
In this day, through the help of social media, people thousands of miles far apart communicate and interact as it they are living next doors.
Social media outside communication has also helped businesses grow.
It has as well been useful and potent tool for information desemmination and education.
In Africa, Nigeria is the largest space for social media.
Her population makes her the biggest market for social media users in Africa.
Everyday, new social media continues to emerge and keep pushing boundaries.
Every country and continent has a social media most prevalent in their society.
Also social media usage across countries and continent are not even.
Usage of a particular social media platform varies from country to country.
While there are certain social media platforms that are rated leading and biggest socal media across the world, their usage in particular countries may not reflect their status quo.
Nigeria is country with free press and social media usage in Nigeria is the biggest in Africa.
Leading social media platforms in the world has a fair share of market in Nigeria.
The world leading social media platforms are among some of the most used social media in Nigeria.
After a careful research, we will be providing our readers with the most used social media platforms in Nigeria.
Social Media Usage in Nigeria
Social media usage in Nigeria is one of the highest on the continent.
Some of the major and popular social media platforms in Nigeria are, Twitter, Instagram, WhatsApp, Facebook, TikTok, Telegram, Facebook Messenger, Snapchat and YouTube.
These are some of the most popular social media and leading social medial platforms in Nigeria.
After study carried out across six (6) major cities in Nigeria, Lagos, Enugu, Port Harcourt, Abuja, Awka and Kaduna.
We are able to collate and analyze the responses of over ten thousand social media users in Nigeria so as to find the most used social media platforms in Nigeria.
Findings on social media with highest users in Nigeria was quite revealing.
Below is the list of most used social media in Nigeria.
From our findings, whatsapp is the most used social media platform in Nigeria.
About 94% of social media users in Nigeria are registered and active users of the instant messaging application.
This makes whatsapp the biggest and most used social media in Nigeria.
Closely following whatsapp in social media usage in Nigeria is Facebook.
The users of the online community account for about 76% of social media users in Nigeria.
Hence, Facebook is the second most used social media platform in Nigeria.
Interestingly, the age demographics of Facebook users show that greater population of Facebook users in Nigeria are aged between 15 to 45 years.
This shows that Facebook is the social media with youngest users in Nigeria.
Twitter is one of the most used social media in Nigeria.
Twitter users in Nigeria make up about 61% of social media users in Nigeria.
Research showed that most users of Twitter in Nigeria are between the ages of 30 years and above.
Instagram is one of the top and popular social media platforms in Nigeria.
The photo and video sharing app has over 58% of social media users in Nigeria in its network.
This puts Instagram in the league of most used social media in Nigeria.
YouTube is also ranking high in the list of most used social media platforms in Nigeria.
The video sharing app is used by 54% of Nigeria’s social media users.
The instant messaging application is highly used in Nigeria.
Most Facebook users in Nigeria are also very active on Facebook messenger.
However, the messaging app can be used without Facebook application too.
Facebook messenger users in Nigeria accounts for 50% of social media users in Nigeria.
Telegram is another instant messaging application in Nigeria that is highly used.
The social media apart from messaging option also has visual option as part of its feature.
About 43 percent of social media users in Nigeria are registered Telegram users in Nigeria.
TikTok a short video sharing app owned by Chinese company ByteDance is fast making waves in Nigeria.
TikTok users in Nigeria is fasting rising. As at the time of this research, TikTok registered users in Nigeria represent 37% of social media users in Nigeria.
TikTok users in Nigeria are mostly aged between 17 to 30 years old.
Snapchat a multi facet social media platform in Nigeria is also part of the major social media used in Nigeria.
Snapchat users in Nigeria represents 21% of social media users in Nigeria.
Nigeria’s social media users also share in global LinkedIn users.
The online professional networking community has lowest users among social media studied.
LinkedIn users in Nigeria covers about 13 % of social media users in Nigeria.